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Currently pursuing an MA in Performance Design and Practice at Central Saint Martins College of Art and Design, London.

If you would like to engage Ruchita as a freelance designer, unless you are based in the UK, only an online collaboration will be possible till October 2010.

Please use the "contact" form to get in touch.

WORK EXPERIENCE

:: September, 2008 - present:  Freelance designer working on a number of personal projects

:: March - September, 2008: Space Designer with Fitch, Mumbai 

:: Pumpkin Design, Mumbai: Graphic Designer on motion graphics projects from September - November, 2007 

:: Lintal Design Solutions, Dubai, UAE: Creative Head of Exhibition Design Team from February - July, 2007

:: Idiom Design and Consulting, Bangalore: Internship, May, 2005-June, 2005

EDUCATIONAL QUALIFICATIONS

:: National Institute of Design, Ahmedabad: Graduate Diploma in Design in Exhibition Design (Faculty of

   Communication Design), 2006

:: Jai Hind College, Mumbai: Maharashtra State Higher Secondary Certificate Examination (Science),2002.

:: Bombay Scottish School (Mahim), Mumbai: Std 10, Indian School Certifi cate Examinations, 2000.

PROJECTS 

:: With Fitch Mumbai worked on a number of projects including retail solutions for Bharti Walmart and a chain of stationery

    stores called P3. Also created the Visual merchandising campaign for new, redesigned Godrej Lifespace stores.

:: Created exhibits for and curated the Future 2058 A.D. exhibition held as an outcome of the Indo-Swedish Think Tank titled Local

    Becomes Global: Future Trends in Education conducted at NID, 2008

:: Handled publicity design for Hindi film Don Muthuswamy released May, 2008 

:: Graphics projects for broadcast design company Pumpkin Design. With them I worked on the off and on-air branding

   pitches for Indian entertainment news channels E24 and Lehren. I also worked on motion graphics design for a

   number of television shows on various channels such as Star Plus

:: Exhibition Stands for Careers Fair, Dubai (2007): Handled both the design and execution of a number of

   promotional trade fairs stands as designer and assistant project manager with Lintal Design Solutions for clients

   such as Shell Petroleum, Bonyan investments and Dubai Civil Aviation among others.

:: Exhibition Stand at Arabian Horse Fair, Dubai (2007): Designed and detailed an exhibition stand for Jebel

   Ali Racecourse

:: Exhibition Stand at Arabian Travel Mart (2007): Designed and detailed an exhibition stand for Lotus

   Hospitality Middle East

:: Diploma Project with Eureka Moment Design Company, Mumbai (2006): Design for a coin gallery at the

   Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, Mumbai (formerly Prince of Wales Museum of Western India)  

   as part of a multi-disciplinary team.

:: Salon for Lakme India Fashion Week, Mumbai (April 2006): I was part of the design and execution team for

   a 1200sq. ft. temporary beauty salon created by Eureka Moment as a showcase for Lakme products and stage for

   their promotional events.

:: Studio Project 3, NID (2005): Experience design for an interactive recreational space based on the concepts of

   shadow puppetry set in a futuristic urban scenario.

:: Studio Project 2, NID (2005): Experience design for a series of interpretative spaces to explain to people the

   Chinese philosophy of Taoism and its oracles known as the I Ching.

:: Production Design, NID (2005): A cross-disciplinary exercise in pre-production, set construction and fi lming

   of a short fi lm created by the students of NID.

:: Studio Project 1, NID (2004): Design for the Graduate Show for NID’s 25th Convocation. This involved

   conceptualisation and execution of all parts of this travelling exhibition including graphics, structural design and

   fabrication.

CONFERENCES AND WORKSHOPS 

:: Attended Sumedhas' Learning Theatre workshop in Bangalore, 2008

:: Was invited to participate in an Indo-Swedish Think Tank organized by National Institute of Design,

    Konstfack, University College of Art, Craft and Design and the Stockholm School of Entrepreneurship, in January, 2008.

:: Attended BIG: Brand Idenitities Graphics, NID, 2004 

:: Volunteered and attended Sutra Storytelling conference held at NID, 2002

SKILLS

:: Adobe Photoshop, Adobe Pagemaker, Adobe Indesign, Adobe Illustrator, Autocad, Macromedia Flash, 3ds Max, Sketchup, Vectorworks 

LANGUAGES 

:: I am fluent in English and Hindi

:: I have successfully passed the DELE Incial examination for Spanish as a foreign language.

:: Have studied French for 2 years as part of the HSC curriculum

INTERESTS & HOBBIES

:: Scenography for theatre, film theory and language, design for museums, communication studies,religion studies,

    photography and print-making.I enjoy reading poetry in English, Hindi and Spanish, travelling,

    seeing new places, meeting new people and experiencing things first hand.