http://www.ruchitamadhok.com Ruchita Madhok Mon, 09 Jan 2012 19:35:12 +0000 http://www.ruchitamadhok.com en http://ruchitamadhok.com/Chai-Postcards http://ruchitamadhok.com/following/ruchitamadhok.com/Chai-Postcards Mon, 09 Jan 2012 19:35:12 +0000 Ruchita Madhok 1385894 <img src="http://payload.cargocollective.com/1/2/69703/1385894/cp-ek-cup_720.jpg" border="0" width="700" height="480" width_o="700" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1385894/cp-ek-cup_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1385894/cp-mummy_720.jpg" border="0" width="700" height="480" width_o="700" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1385894/cp-mummy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1385894/cp-raah_720.jpg" border="0" width="700" height="480" width_o="700" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1385894/cp-raah_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1385894/cp-yahoo_720.jpg" border="0" width="700" height="480" width_o="700" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1385894/cp-yahoo_o.jpg" align="left" /> I created this set of 4 postcards for the Masala Chai store in Chennai, India. Inspired by India's favourite beverage - chai - these hand lettered postcards are a fun, quirky take on popular Hindi one-liners.See more of my hand-lettered work in Devanagri and Latin on my blog here. http://ruchitamadhok.com/Purushartha-Postcards http://ruchitamadhok.com/following/ruchitamadhok.com/Purushartha-Postcards Mon, 09 Jan 2012 19:35:11 +0000 Ruchita Madhok 1385727 <img src="http://payload.cargocollective.com/1/2/69703/1385727/purushartha-postcards-pic1_720.jpg" border="0" width="720" height="527" width_o="720" height_o="527" src_o="http://payload.cargocollective.com/1/2/69703/1385727/purushartha-postcards-pic1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1385727/pp-artha-web_720.jpg" border="0" width="700" height="480" width_o="700" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1385727/pp-artha-web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1385727/pp-dharma-web_720.jpg" border="0" width="700" height="480" width_o="700" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1385727/pp-dharma-web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1385727/pp-kama-web_720.jpg" border="0" width="700" height="480" width_o="700" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1385727/pp-kama-web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1385727/pp-karma-web_720.jpg" border="0" width="700" height="480" width_o="700" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1385727/pp-karma-web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1385727/pp-moksha-web_720.jpg" border="0" width="700" height="480" width_o="700" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1385727/pp-moksha-web_o.jpg" align="left" /> In Vedic philosophy, artha (wealth), kama (pleasure), dharma (righteousness) and moksha (spiritual liberation) are considered the four purushartha (aims) of human existence. These are acheived by the practics of right karma (action) in order to live a balanced meaningful life.This set of 5 limited edition postcards were created as a personal project. They retail at the renowned design store Masala Chai in Chennai, IndiaThese watercolour illustrations were developed from doodles in my sketchbooks. To see more of my sketchbooks, visit my personal blog here at Uchu's World. http://ruchitamadhok.com/Liminel http://ruchitamadhok.com/following/ruchitamadhok.com/Liminel Sat, 19 Mar 2011 20:45:10 +0000 Ruchita Madhok 1107188 <img src="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-01.jpg" border="0" width="520" height="480" width_o="520" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-05.jpg" border="0" width="614" height="480" width_o="614" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-02.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-04.jpg" border="0" width="620" height="480" width_o="620" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-06_720.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-05.jpg" border="0" width="614" height="480" width_o="614" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107188/c-liminel-05_o.jpg" align="left" /> I envisaged Liminel to be a space between worlds - a resto-lounge that straddled the boundaries between the real and virtual and calls on its occupants to be both performers and the audience in an interactive environment. Upon entering Liminel inhabitants "log-in" with virutal shadow puppet avtaars that enter the physical space with them. Appearing alongside the person on the curtain-like walls of Liminel, the shadow puppet responds to its owner's bio-chemical rhythms - at times in tune with the person's outward behaviour, and completely different at other moments. The images above describe the spatial and geographical construct of Liminel while the video below is an animated illustration of the experience inside it. Shadow Play from Ruchita Madhok on Vimeo. http://ruchitamadhok.com/Coin-Gallery http://ruchitamadhok.com/following/ruchitamadhok.com/Coin-Gallery Tue, 01 Mar 2011 21:02:13 +0000 Ruchita Madhok 1107164 <img src="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-01_720.jpg" border="0" width="720" height="409" width_o="720" height_o="409" src_o="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-02_720.jpg" border="0" width="720" height="409" width_o="720" height_o="409" src_o="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-03_720.jpg" border="0" width="720" height="408" width_o="720" height_o="408" src_o="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-06.jpg" border="0" width="625" height="409" width_o="625" height_o="409" src_o="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-04.jpg" border="0" width="412" height="409" width_o="412" height_o="409" src_o="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-05.jpg" border="0" width="210" height="409" width_o="210" height_o="409" src_o="http://payload.cargocollective.com/1/2/69703/1107164/cg-image-05_o.jpg" align="left" /> Exhibition design and detailing for a coin gallery in the Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, Mumbai (formerly the Prince of Wales Museum of Western India) as my final student project with Eureka Moment Design Company. http://ruchitamadhok.com/Trade-Fair-Stand-Concepts http://ruchitamadhok.com/following/ruchitamadhok.com/Trade-Fair-Stand-Concepts Tue, 01 Mar 2011 20:46:58 +0000 Ruchita Madhok 1119320 <img src="http://payload.cargocollective.com/1/2/69703/1119320/tfunbuilt-image-01.jpg" border="0" width="632" height="480" width_o="632" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1119320/tfunbuilt-image-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1119320/tfunbuilt-image-02.jpg" border="0" width="490" height="480" width_o="490" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1119320/tfunbuilt-image-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1119320/tfunbuilt-image-03.jpg" border="0" width="632" height="480" width_o="632" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1119320/tfunbuilt-image-03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1119320/tfunbuilt-image-04.jpg" border="0" width="632" height="480" width_o="632" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1119320/tfunbuilt-image-04_o.jpg" align="left" /> Concept designs for trade fair stands that were not executed. http://ruchitamadhok.com/Built-Trade-Fair-Stands http://ruchitamadhok.com/following/ruchitamadhok.com/Built-Trade-Fair-Stands Tue, 01 Mar 2011 20:43:55 +0000 Ruchita Madhok 1107170 <img src="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-00.jpg" border="0" width="632" height="480" width_o="632" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-00_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-03.jpg" border="0" width="583" height="480" width_o="583" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-02.jpg" border="0" width="351" height="480" width_o="351" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-01.jpg" border="0" width="401" height="480" width_o="401" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-04_720.jpg" border="0" width="720" height="547" width_o="720" height_o="547" src_o="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-05.jpg" border="0" width="644" height="480" width_o="644" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107170/tf-image-05_o.jpg" align="left" /> A range of exhibition stands designed and built for trade fairs in the UAE as Creative Head of Lintal Design Solutions, Dubai http://ruchitamadhok.com/Graduate-Show-2005 http://ruchitamadhok.com/following/ruchitamadhok.com/Graduate-Show-2005 Tue, 01 Mar 2011 20:27:04 +0000 Ruchita Madhok 1107177 <img src="http://payload.cargocollective.com/1/2/69703/1107177/gs-image-01_720.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107177/gs-image-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107177/gs-image-02_720.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107177/gs-image-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107177/gs-image-03_720.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107177/gs-image-03_o.jpg" align="left" /> Exhibition design, detailing, graphic design and project management for a travelling exhibition executed for the National Institute of Design, Ahmedabad. http://ruchitamadhok.com/Lakme-Salon http://ruchitamadhok.com/following/ruchitamadhok.com/Lakme-Salon Tue, 01 Mar 2011 20:18:23 +0000 Ruchita Madhok 1107179 <img src="http://payload.cargocollective.com/1/2/69703/1107179/lakme-image-01_720.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107179/lakme-image-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107179/lakme-image-02_720.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107179/lakme-image-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107179/lakme-image-03_720.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107179/lakme-image-03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107179/lakme-image-05_720.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107179/lakme-image-05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107179/lakme-image-06_720.jpg" border="0" width="720" height="480" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/2/69703/1107179/lakme-image-06_o.jpg" align="left" /> Design co-ordination, material finishes, environmental graphics and project execution for a temporary salon at Lakme India Fashion Week 2006 while working at Eureka Moment Design Company, Mumbai http://ruchitamadhok.com/Stretching-Space http://ruchitamadhok.com/following/ruchitamadhok.com/Stretching-Space Tue, 01 Mar 2011 20:05:23 +0000 Ruchita Madhok 1107194 <img src="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-01_720.jpg" border="0" width="720" height="662" width_o="720" height_o="662" src_o="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-02_720.jpg" border="0" width="720" height="662" width_o="720" height_o="662" src_o="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-05_720.jpg" border="0" width="720" height="662" width_o="720" height_o="662" src_o="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-09_720.jpg" border="0" width="700" height="728" width_o="700" height_o="728" src_o="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-09_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-07_720.jpg" border="0" width="720" height="662" width_o="720" height_o="662" src_o="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-06_720.jpg" border="0" width="720" height="346" width_o="720" height_o="346" src_o="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-03_720.jpg" border="0" width="720" height="365" width_o="720" height_o="365" src_o="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-08_720.jpg" border="0" width="720" height="432" width_o="720" height_o="432" src_o="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-04_720.jpg" border="0" width="720" height="432" width_o="720" height_o="432" src_o="http://payload.cargocollective.com/1/2/69703/1107194/ss-image-04_o.jpg" align="left" /> http://ruchitamadhok.com/Observing-Time http://ruchitamadhok.com/following/ruchitamadhok.com/Observing-Time Tue, 01 Mar 2011 19:59:22 +0000 Ruchita Madhok 1107197 <img src="http://payload.cargocollective.com/1/2/69703/1107197/ot-image-01_720.jpg" border="0" width="718" height="239" width_o="718" height_o="239" src_o="http://payload.cargocollective.com/1/2/69703/1107197/ot-image-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107197/ot-image-02_720.jpg" border="0" width="720" height="240" width_o="720" height_o="240" src_o="http://payload.cargocollective.com/1/2/69703/1107197/ot-image-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107197/ot-image-03_720.jpg" border="0" width="720" height="240" width_o="720" height_o="240" src_o="http://payload.cargocollective.com/1/2/69703/1107197/ot-image-03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69703/1107197/ot-image-04_720.jpg" border="0" width="720" height="240" width_o="720" height_o="240" src_o="http://payload.cargocollective.com/1/2/69703/1107197/ot-image-04_o.jpg" align="left" /> An ongoing series of photo-collages composed of images shot on 35mm black and white film